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Take Your Email Marketing from Woof to Wow with These 22 Templates
by MoeGo on May 19, 2023 10:57:28 AM
Email marketing is a paw-sitively fantastic way to connect with your customers. That’s why we’ve created a library of templates to make your email marketing efforts easier than ever.
How to Use These Templates
Below, you’ll find 22 templates for different occasions. Each template type has two variations: a professional tone and a fun tone to help each template capture the “voice” that best reflects your brand.
Additionally, each template has two types of placeholders:
The parts highlighted in green - like this: placeholder - need to be changed by you manually. On the other hand, placeholders in single parenthesis brackets - like this: {placeholder} - will be swapped out automatically in MoeGo’s email marketing platform, and you can directly copy and paste them. If you aren't a MoeGo user (yet!), you will need to update both placeholders manually.
Click a Topic to Dive In!
- Holiday Closure Reminder
- Celebrate Thanksgiving
- Holiday & New Year's Wishes
- Welcome New Clients
- Rebook Customers Due for a Service
- Incentivize Customers to Refer Friends & Family
- Let Clients Know About a Cancellation Opening
- Let Your Waitlist Know You’re Taking New Customers
- Celebrate a Customer Anniversary with Your Business
- Celebrate a Pet’s Birthday
- New Product Announcement
Holiday Closure Reminder
Template #1 (Professional Tone)
Subject: Closed for Holiday Name
Dear {customerName},
We hope this email finds you and your furry friends well! This is to inform you that our grooming business will be closed on Date in observance of the Holiday Name holiday. We will resume normal business hours on Date.
We encourage you to book your next grooming appointment in advance to ensure a spot on our schedule is available.
Booking Button
Thank you for choosing {storeName} as your pet groomer, and we wish you and your fur baby a happy and safe holiday.
Sincerely,
{storeName}
Template #2 (Fun Tone)
Subject: Closed for the Pawlidays!
Hi {customerName}!
We hope you and your furry friend(s) are ready to celebrate the holiday season! We are excited to spend some time with our own pets and families during this special time of year.
Unfortunately, this means that we will be closed from Start Date to End Date. Don't worry though, we'll be back in action on Date.
Don't fur-get to schedule your appointments in advance to ensure your pets stay looking sharp. After all, we're here to make sure your pets look and feel their best!
Booking Button
Thank you for your understanding, and have a pawsome holiday!!
Fur-rever yours,
{storeName}
Celebrate Thanksgiving
Template #1 (Professional Tone)
Subject: 🍂🦴Thanksgiving Greetings: A Message of Appreciation from {storeName}
Dear {customerName},
In the spirit of Thanksgiving, we want to extend our heartfelt thanks for choosing {storeName} as your trusted grooming partner. Your loyalty has been the cornerstone of our success, and we are truly grateful.
We value your patronage and wish you and your pet(s) a wonderful Thanksgiving filled with joy and gratitude.
Warm regards,
The {storeName} Team
Template #2 (Fun Tone)
Subject: 🍁🐾Wishing you a Paw-sitively Glam Thanksgiving from {storeName}!
Dear {customerName},
This Thanksgiving 🍂🦃️, I'm grateful for the trust you've placed in me to keep your fur babies looking fabulous. From stylish trims to fluff-tastic blowouts, we've had a blast pampering and primping your adorable companions.
With gratitude and a sprinkle of fur magic,
{storeName}
Holiday & New Year's Wishes
Template #1 (Professional Tone)
Subject: 🎁 Season's Greetings and Paws-perous Wishes from {storeName}
Dear {customerName},
Wishing you and your pets a joy-filled holiday season! At {storeName}, we want to express our sincere gratitude for choosing us as your pet groomers. It has been a pleasure caring for your furry companions, and we are excited about continuing this journey together into the new year.
Thank you once again for choosing us as your trusted pet care partner. Wishing you and your pets a delightful holiday season and a paws-perous New Year!
Warm regards,
The {storeName} Team
Template #2 (Fun Tone)
Subject: 🎄🐾 Ho Ho Woof! Happy Holidays & New Year's from {storeName}
Dear {customerName},
🎄🧑🎄Santa Paws is coming to town, and we wish you and your adorable fur babies a wag-tastic holiday filled with joy, laughter, and plenty of wet nose boops!
Thank you for entrusting me with the oh-so-important task of keeping your pets looking their best. It's been a delight grooming your little stars and making them shine brighter than Rudolph's red nose!
Here's to a magical holiday and a New Year filled with cuddles, wagging tails, and slobbery kisses. Thank you for being the most pawesome pet parents around!
With love and high-fives,
{storeName}
Welcome New Clients
Template #1 (Professional Tone)
Subject: Welcome to {storeName}
Dear {customerName},
On behalf of the entire team at {storeName}, I would like to extend a warm welcome to you as one of our newest clients. We're thrilled that you've chosen us to take care of all your pet grooming needs.
We understand that pets are much more than just animals - they're important members of your family. That's why we take our responsibilities as groomers very seriously, ensuring that each pet under our care receives the highest level of attention and care.
As always, you can book your next appointment online, and we also encourage pet parents to consider setting up a recurring appointment to ensure an ideal time slot is available when your fur baby is ready for their next visit.
Booking Button
Once again, thank you for placing your trust in us. We look forward to seeing you again soon.
Best regards,
{storeName}
Template #2 (Fun Tone)
Subject: Welcome to Our Pack, {customerName}!
Hi {customerName},
Welcome to the pack! We're wagging our tails with excitement to have you and your furry friends as new clients at {storeName}. We're ready to unleash our grooming expertise and make sure that your pets always look their best.
Our groomers are paw-sitively fabulous at what they do and offer a wide range of services and you can trust that your pets are in good paws with us.
We encourage new clients to book appointments online and consider a recurring appointment so that you never have to worry about scheduling again. You can find our online booking page here:
Booking Button
Thank you for choosing us as your pet grooming service provider. We can't wait to see you and your furry friends soon!
Regards,
{storeName}
Rebook Customers Due for a Service
Template #1 (Professional Tone)
Template 1: (Professional)
Subject: Pet Name's Next Grooming Session is Due Soon
Dear {customerName},
We hope this email finds you and Pet Name doing well. As your trusted pet grooming partner, we wanted to remind you that Pet Name is due for their next grooming session soon.
You can visit our booking page to get your next session on the calendar. We look forward to seeing you and Pet Name soon.
Booking Button
Best regards,
{storeName}
Template #2 (Fun Tone)
Subject: Don't Press Paws on Pet Name’s Grooming Routine!
Hey there, {customerName}!
We hope you and your furry friends are doing great. We noticed that Pet Name is just about due for their next paw-some pampering and grooming session.
Our schedule is filling up fast, so don't delay. Book your appointment soon, and we’ll get your pup looking fur-tastic again!
Booking Button
Thank you for being a part of our pet-loving pack.
Fur-ever yours,
{storeName}
Incentivize Customers to Refer Friends & Family
Template #1 (Professional Tone)
Subject: Refer a Friend
Dear {customerName},
We value your loyalty and trust in our pet grooming services. As an esteemed customer, we would like to offer you the opportunity to earn rewards simply by referring friends and family to our business.
For each person that you refer who becomes a new client, we'll Description of Discount.
Please feel free to contact us with any questions or to schedule an appointment for yourself or your furry friend. Thank you for choosing us as your trusted pet groomers.
Sincerely,
{storeName}
Template #2 (Fun Tone)
Subject: Help us fetch more clients and receive a pawsome reward!
Hey {customerName},
We hope you and your furry friend are doing well! We wanted to let you know that our grooming business is looking for new furry customers to join our pack. That's why we're asking for your help!
If you bark about our business to your friends and family, we'll give you a bone-us! For each new client that you refer, we'll Description of Discount.
So don't hesitate to paw it forward and share the news about {storeName}! Thank you for being part of our pack.
Best,
{storeName}
Let Clients Know About a Cancellation Opening
Template #1 (Professional Tone)
Subject: Last Minute Pet Grooming Appointments Available!
Hello {customerName},
I hope this email finds you well. We wanted to reach out and inform you that we have a last-minute opening for a pet grooming appointment on Date and Time due to a cancellation.
If you're interested in booking this appointment, please let us know or visit our online booking page. Remember that our appointments fill up quickly, so don't wait too long to secure your spot.
Booking Button
Thank you for choosing us for your pet grooming needs. We look forward to seeing you and your furry friend soon!
Best regards,
{storeName}
Template #2 (Fun Tone)
Subject: We've got a last-minute opening for your pet's glam-up session!
Hey there, {customerName}!
We're not kitten around when we say that we've got an opening for your fur baby's grooming appointment on Date and Time. It's the purrfect opportunity to make sure that your pet is looking and feeling their best with our pampering services.
If you’d like to snag this slot before it’s gone, let us know or check out our booking page!
Booking Button
Thanks for choosing us to take care of your pawfessional grooming needs. We can't wait to see you and your pet soon!
Warmly,
{storeName}
Let Your Waitlist Know You’re Taking New Customers
Template #1 (Professional Tone)
Subject: {storeName} is now accepting new clients!
Dear {customerName},
We hope this email finds you well. As a valued customer of {storeName}, we wanted to inform you that we are currently accepting new clients for pet grooming services.
At {storeName}, we take pride in our attention to detail and personalized approach to pet grooming and look forward to providing it to you and your pet soon.
You can find a link to our booking page below.
Booking Button
Best regards,
{storeName}
Template #2 (Fun Tone)
Subject: Paw-some news! {storeName} is ready to pam-purr your pet!
Dear {customerName},
It's time for a paw-dicure and a furr-esh new cut! That's why we wanted to let you know that {storeName} is meow accepting new clients for our top-notch pet grooming services.
So if you want your furry friend to look and feel their best, book your pup’s grooming sesh soon! We’ve included our booking link below and hope to hear from you.
Booking Button
Pawsitively yours,
Celebrate a Customer Anniversary with Your Business
Template #1 (Professional Tone)
Subject: Celebrating Your Anniversary with {storeName}
Dear {customerName},
We wanted to take a moment to wish you a happy anniversary with {storeName}! It's hard to believe it has already been Years of Service since you first trusted us with your beloved furry friend.
Your loyalty means the world to us, and we are honored to have earned your trust. We hope that we have exceeded your expectations and met all of your pet grooming needs and look forward to continuing to provide excellent service and care in the future.
Thank you for choosing {storeName} as your go-to pet grooming service and for being a part of our family. Here's to many more years of serving you and your furry friend!
Sincerely,
{storeName}
Template #2 (Fun Tone)
Subject: Fur-ociously Celebrating Your Anniversary with {storeName}
Hey there, {customerName}!
It's been a "pawsome" Years of Service since you first entrusted us with keeping your furry friend looking and feeling their best! We can't believe how quickly time has flown by.
We wanted to take a minute to thank you for being "fur-tastic" and a loyal customer of {storeName}! We hope that your experience with us has been "un-fur-gettable" and that your furry friend always leaves feeling "paw-sitively" pampered.
Thank you for choosing {storeName} as your go-to pet grooming service! We're "dog-gone" excited to continue serving you and your pet.
Fur-ever thankful,
{storeName}
Celebrate a Pet’s Birthday
Template #1 (Professional Tone)
Subject: Happy Birthday to Pet Name from {storeName}
Dear {customerName},
We hope this email finds you well. Today is a special day because it's Pet Name's birthday! We wanted to take a moment to wish your furry friend a happy and healthy year ahead.
As a pet grooming business, each and every one of our clients holds a special place in our heart. We appreciate the trust you have placed in us to care for Pet Name. We hope that you continue to choose our services, and that we can be a part of many more joyous moments like these.
Best regards,
{storeName}
Template #2 (Fun Tone)
Subject: 🎂🎈Paw-ty Time: Happy Birthday, Pet Name!
Dear {customerName},
Happy Birthday to the coolest, fluffiest, and most pawsome pet in town! 🎈🎁🥳
May this birthday be filled with wagging tails, belly rubs, and countless precious memories. Here's to another year of adventures, cuddles, and fabulous grooming sessions that will keep your pet looking and feeling their absolute best!
Thank you for being the most pawsome pet parent around. Have a birthday celebration that's as extraordinary and full of joy as Pet Name!
Party on,
{storeName}
New Product Announcement
Template #1 (Professional Tone)
Template #1 (Professional)
Subject: Introducing our new product for your furry friends!
Dear {customerName},
We hope this email finds you and your furry friend in good health. At the {storeName}, we are always looking for new ways to improve the grooming experience for your pets.
That's why we are excited to announce that we now offer Product Name, and thought you may be interested in checking it out.
If you’re interested give us a bark or let us know at your pet’s next grooming session.
Best regards,
{storeName}
Template #2 (Fun Tone)
Subject: Wags and kisses! It's time to pamper your furry friend!
Dear {customerName},
We have some pawsome news to share with you! Our business has just unleashed a new product that's tail-waggingly good:
Product Name, Product description.
We’re not kitten around when we say we think you’ll love to try it out. If you’re interested, let us know at your fur baby’s next session.
Thank you again for choosing {storeName} for all your pet grooming needs. We appreciate your business and can't wait to see your furry friend soon.
Best regards,
{storeName}
Holiday Season Made Easy for Your Boarding & Daycare Business
Changelog Vol. 19: October 21 - November 17, 2024
Gear Up for the Holidays: Tips for Boarding & Daycare Success
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