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by MoeGo on Dec 11, 2024 8:49:28 PM
Chris Elias, the owner of The Ruff Life Mobile Grooming, manages a thriving mobile pet grooming business with 25 groomers and 13 vans in New York, plus 5 groomers and 4 vans in Florida. Each year, from Thanksgiving to New Year, The Ruff Life experiences a 15-20% increase in demand. Many clients, including those who only book once a year, rely on Chris and his team to get their pets holiday-ready. Mobile grooming is especially popular during this time since clients don’t have time to visit salons.
To efficiently manage this holiday rush, Chris leverages key MoeGo Pay features: No-Show Protection, Customized Payment Option by Clients, and the Customizable Tipping Screen. These tools help streamline operations, enhance customer satisfaction, and boost revenue during the busiest time of the year.
Chris's Favorite MoeGo Pay Features:
No-Show Protection
Chris uses MoeGo Pay’s no-show protection feature to secure bookings and ensure financial stability, especially during the busy holiday season.
Chris’s Setup
“When people have a credit card attached to their booking, they’re way more serious about keeping their appointments.” To safeguard against last-minute cancellations, Chris has implemented the following:
- Prepayment Requirement: Clients are required to prepay a partial amount of $100 when booking an appointment.
- Cancellation Policy: Cancellations made within 48 hours of the appointment result in the forfeiture of the $100 deposit.
Revenue Stability
The deposit also helps maintain steady cash flow, even if a client cancels last minute:
- With the $100 deposit in place, The Ruff Life retains a portion of the fee, even if cancellations occur within the 48-hour window.
- This policy provides revenue stability, which is particularly important during periods of high demand.
This approach has led to some positive outcomes:
- The average number of no-shows has dropped to only one per month, allowing Chris and his team to manage their time and resources more effectively, especially during peak times like the holidays.
Customized Payment Option by Clients
MoeGo Pay’s flexible Customized Payment Option by Clients feature allows The Ruff Life to tailor payment policies based on clients’ booking history.
Chris’s Setup
Chris has customized his payment structure to ensure a fair and reliable system:
- For clients with a no-show record and only one appointment history (i.e., those who booked once and didn’t show), Chris requires full payment upfront.
- For clients with no history of no-shows, Chris collects a $100 deposit, which becomes non-refundable if the appointment is canceled.
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Customized Payment Options for Loyal Clients
To reward loyal clients with a strong booking history, Chris offers:
- The option to pay at the time of the appointment, without requiring a deposit.
- This approach makes the booking process smoother for repeat clients and strengthens their trust.
Managing Risk with New or Canceled Clients
To minimize the financial risk associated with potential no-shows, Chris’s setup includes:
- For new clients or clients with a history of cancellations, a deposit or full prepayment is required.
- This strategy reduces the risk, especially during the busy holiday season.
By offering customized payment terms, The Ruff Life fosters stronger, more personalized relationships with clients:
- Loyal customers appreciate the flexibility in payment, feeling valued for their continued business.
- New clients are encouraged to commit to their appointments, ensuring a more reliable and balanced booking system.
Customizable Tipping Screen
MoeGo Pay’s Customizable Tipping Screen feature enhances the client experience by adding a personal and festive touch to the checkout process.
Chris’s Setup
To create a more cheerful atmosphere, Chris uses MoeGo’s seasonal tipping screen themes, including Halloween, Thanksgiving and the new Christmas theme during the holiday season.
Personalized Experience and Tip Booster
The seasonal tipping screens not only improve the mood but also encourage more generous tips:
- This customization adds a personalized touch and sets The Ruff Life apart from competitors, making the business stand out and creating a memorable experience for clients.
- Chris has noticed that these themed screens help clients feel more connected to the holiday spirit, leading to higher tip amounts, and contributing to higher overall revenue.
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