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Molly's Pampered Paws: Scaling Boarding, Daycare, and Grooming with Confidence
by MoeGo on Apr 7, 2025 12:34:18 PM
Every pet care professional dreams of growth—until the chaos of managing that growth feels like a tangled leash. For Dr. Molly and Todd, founders of Molly’s Pampered Paws and The Pawcast, expanding from grooming to boarding and daycare wasn’t just about adding new services. They had to answer a very important question: How do we expand without losing what made us special?
Spoiler: They did—by strategic innovation and partnering with MoeGo’s all-in-one platform, they turned growing pains into scalable wins.
Dr. Molly and Todd began as a boutique grooming service in Tennessee. As demand grew, they expanded into boarding and daycare, scaling to three locations:
Mobile Grooming (Rutherford County)
Drop-off Grooming & Boarding (Smithville, TN)
Full-Service Boarding, Daycare & Grooming (Arrington, TN)


Molly's Pampered Paws's Success
56% Increase in Appointment Number
56% Increase in Clientele
78% Increase in Sales
Expanding into boarding and daycare led to an impressive 78% increase in net sales.
A Set of New Operational Challenges
Their rapid growth introduced challenges: managing multi-location operations, hiring trustworthy managers, and unifying fragmented client communication.
- Operational Complexity: Juggling mobile units, grooming salons, and boarding/daycare facilities led to inefficiencies.
- Leadership Transition: As owners stepped back from frontline management, they needed transparency into daily operations.
- Inefficient Communication: Client interactions were scattered across platforms, with missed bookings and confusion.
- Market Expansion: Transitioning from grooming-focused to capturing boarding/daycare clients required seamless service integration.
Distributed Locations, Centralized Management with MoeGo
Ease into the New Markets with Boarding & Daycare Integration
One of the key questions Dr. Molly and Todd faced was: How do you add new care types and streamline operations like before? With MoeGo, they created an ecosystem that quickly integrated all services together:
- 1-Click Check-ins: Streamlined check-ins for regulars with pre-filled profiles and vaccination records.
- Lodging View: Monitor space availability, reschedule appointments, and manage pet needs—all in one easy-to-navigate interface.
- Insights Forecasting: Stay in the known with all the industrial data to act decisively on your business.
Centralized Operations for Multi-Service, Multi-Location Management
MoeGo’s unified dashboard became Dr. Molly and Todd’s command center. They now oversee all three locations in real time, from grooming appointments in Smithville to daycare check-ins in Arrington. Key features:
- Task Management: Assign and track staff responsibilities (e.g., feeding schedules, grooming follow-ups) with accountability.
- Integrated Reporting: Consolidated billing and reporting eliminated manual reconciliation across services
Empowering Team Members While Remaining in Control
MoeGo’s role-based permissions allowed Dr. Molly and Todd to delegate confidently:
- Team Management: Hire managers to be in charge of location-specific data without overwhelming them with irrelevant details.
- Customized Permission Settings: Set up individual permission levels for each staff member based on their responsibilities and access requirements.
- Performance Analytics: Track important KPI metrics and staff performance to guide strategic decisions.
Client Communication All in One Place
As Molly’s Pampered Paws expanded, client communication became a mission. But what if every inquiry, reminder, and pet preference lived in one place? That’s exactly what Dr. Molly & Todd did with MoeGo’s Messaging Center. They centralized all client interactions with:
- Automated Reminders: Reduce no-shows with alerts for grooming appointments, vaccine renewals, and boarding check-ins.
- Video-Based Pet Reports: “Literally unheard of. I want to send it to everybody! We’re the only one that is sending out report cards with a video, and customers are loving it!”

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