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by MoeGo on Apr 30, 2024 10:32:28 AM
At the Sudsy Pup Paw Spa, the mission is simple: to redefine the grooming experience, not just for pets, but for their devoted owners as well. For Melanie Wallace, this pursuit of excellence was more than just a passion. Having worked at PetSmart as a manager, Melanie made a bold leap in 2018, venturing forth to establish her own grooming salon.
With fully streamlined technology, Sudsy Pup Paw Spa has created a seamless grooming experience from pre-appointment arrangements to post-grooming reports, all with Online Booking and Grooming Report.
Now, what began as a dream shared by Melanie and her husband has turned into a thriving team of 10 dedicated professionals at the Sudsy Pup Paw Spa.
About Melanie
Melanie began her career 15 years ago at PetSmart. Working as a salon maanger, she established one of the brand's most esteemed salons. In 2018, Melanie left behind the corporate world to realize their dream of founding Sudsy Pup.
Achievements
An Online Storefront that Redefines the Booking Experience
Melanie is dedicated to redefining the grooming experience, and her online booking page showed exactly that.
Powered by MoeGo's Online Booking system, Sudsy Pup Paw Spa’s online booking page sets the standard for convenience and transparency. It includes:
- A very detailed “About Us” section that sets the Sudsy Pup Paw Spa as a family-owned establishment deeply embedded in the Sarasota community, accumulating over 40 years of experience.
- Before and after filters to portray the exceptional quality of service provided at the salon.
- A gallery that are regularly updated to showcase the seasonal and holiday-themed setups, adding a touch of festivity to the Sudsy Pup Paw Spa experience.
- A comprehensive service offering list that caters to every grooming need, ensuring a tailored and transparent experience for each furry visitor.
- A client review display that reflects the salon’s dedication to excellence and customer satisfaction.
Grooming Report for an End-to-End Grooming Experience
“We see growth because of the care we provide. Everybody wants to come to a place where their pets are really being treated like their kids and family.” -- Melanie Wallace
What makes the online booking experience so unique for many of the pet parents is the Grooming Report. With fully streamlined technology, the Sudsy Pup Paw Spa has created an end-to-end grooming experience for pet parents, all with the Grooming Report. Here’s what a typical grooming report from the Sudsy Pup Paw Spa would include:
- Before vs. after pictures with clickable comparison effects
- Service detail & notes to keep pet parents informed about the services provided and the name of the service provider
- Mood & Behavior to answer the “how did he/she do” question
- Pet condition checks to document and communicate any abnormalities regarding a pet's well-being
- View the next appointment / book again with a streamlined rebooking process
- Review booster that encourages pet parents to leave reviews at the golden moment after finishing reviewing the report
Grooming Report as a Part of the Workflow
With 10 employees, it’s critical that the operations are streamlined and efficient in order to provide the pet parents with consistent and high-quality experiences every time. Grooming Report, a digital interactive report card, is what Melanie and her team use to make it happen.
At the Sudsy Pup Paw Spa, there are no in-between pets. They have divided the groom from the bathing, assigning dedicated staff members to bathing and grooming to create a workflow. When it comes to the Grooming Report, the responsibility falls on the groomer or bather who completes the service to generate the report, ensuring accountability and accuracy in client feedback.
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Maximizing Feedback for Review Building
Leveraging the Review Booster at the end of each grooming report, Sudsy Pup Paw Spa strategically sends out grooming reports at the end of the day to encourage pet parents to leave reviews effortlessly. The strategy has paid off with over 1300 reviews attributing to more than 90% of the spa's ratings.
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